A big need for a B2B Market exchange is establishing the validity of the bulk buying customers. The customer authentication and buying capacity is intrinsic to mitigate the revenue impact on the sellers.
The current set of market exchanges have multitude of ailments when it comes to customer/buyer governance. The predominant cause of these issues can be attributed to the fact that an early whetting of prospective customers was not conducted thoroughly by these market exchanges. Hence, issues such as customers not abiding by the payment terms on time or outright defaulting on the payments ..et al repeatedly occur. The impact here is borne directly by the sellers within the market exchange in addition to dilution of market exchange brand equity.
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